Privacy Policy
Last Updated: January 2026
firstforsafetyltd.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other details you voluntarily provide when contacting us or registering.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies: Small data files stored on your device to enhance user experience and track affiliate conversions.
- Usage Data: Pages visited, time spent on site, click patterns, and referral sources.
How We Use Information
We use collected information for the following purposes:
- Conducting analytics and measuring website performance.
- Tracking affiliate conversions and commission calculations.
- Improving website functionality, content, and user experience.
- Responding to your inquiries and communications.
- Complying with legal obligations and preventing fraud.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Track user behaviour and site performance (Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals and conversions for commission purposes.
- Marketing Cookies: Personalise content and track advertising effectiveness.
You can control cookies through your browser settings or opt-out using tools such as Your Online Choices (youronlinechoices.com). Please note that disabling cookies may affect website functionality.
Third-Party Links
Our website contains links to non-UK casinos and affiliate partners. We are not responsible for their privacy practices, terms, or content. Please review their individual privacy policies before providing any information or engaging with their services. We do not control or endorse these third-party websites.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the right to:
- Access your personal data.
- Correct inaccurate information.
- Request erasure ("right to be forgotten").
- Restrict processing of your data.
- Withdraw consent at any time.
- Lodge a complaint with the Information Commissioner's Office (ICO).
If you are a US resident, additional rights may apply under applicable state privacy laws. Please contact us for more information.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this policy or as required by law. Affiliate tracking data is typically retained for 12 months. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or report a data breach, please contact us at:
Email: [email protected]
We will respond to your request within 30 days of receipt.